Concept & Planning
Kenny and Lacey had worked together for many years prior to the branding endeavor. Lacey was Kenny's go-to girl for graphics after a vehicle came into the body shop. Once Kenny finished up his new building on Franklin Pike, they devised a plan for branding and elaborate signage.
Key Elements
- replace the illuminated cabinet on the building with a complex illuminated channel letter sign
- collaborate with Omnibuild and Streamline Timberframe to build a concrete platform with power to support massive 10"x10"x10' posts
- construct an aluminum frame to span the timbers and hold the 10'x5' sign
- continue the brand with a full line of apparel to keep Kenny's guys stylish and share the pride of their work with others
