DJ's

Concept & Planning

Mike Schumann approached Lacey in 2018 with an idea. They worked closely to develop DJ's logo. At this time Lacey was working with a different sign company that couldn't produce what Mike had in mind. After opening Dynasty, Lacey and Mike got together again to produce some of the most iconic signage in Floyd County. Mike had vision, renovating DJ's into the funky retro curb-side diner that you see today.

Design & Prototyping

DJ's main sign was engineered and fabricated layer by layer in-house.

‍

"We knew exactly what we wanted it to look like, but building such a large, heavy sign to be installed on the existing posts was a challenge."

Ongoing Branding

Since 2022, DJ's branding has shown through signage - large and small, window graphics, advertisements, menus, apparel, and beyond.

‍

Key Elements

• an impressive layered sequential illuminated sign
• a complimentary layered illuminated sign for the front of the building
• create a fun illuminated directional sign to show folks to the "pit stop"
• build out window graphics for the carry the brand everywhere - inside and out
• create a line of apparel cool enough that the employees obliged with pride

‍